Make It Happen | GetYourGuide

We tend to picture the perfect vacation moment as something that just finds us: the sunset table with nobody else around, the tour that happens to have one spot left. But leaving it all to chance usually means sold-out tickets, long queues and a lot of scrolling on your phone instead of enjoying where you are. Make It Happen turns that idea around. The moments that feel the most effortless and spontaneous tend to belong to savvy travelers who planned ahead, so when the magic shows up, they’re already there for it.

The campaign ran in the US and Europe in 2026, and was created in collaboration with Preacher.

Emma’s role: Creative Direction, Concept, Copywriting (Client-side)

2026 - US - CTV, Digital, Audio, OOH