Book Forward To It | GetYourGuide

A trip doesn’t start at the gate. It starts the moment you lock in the plan, and it lives in all the daydreaming, countdown-checking and “only three weeks to go” texts that follow. Book Forward To It celebrates that stretch of happy anticipation. When your experiences are booked in advance, the weeks before you leave become part of the trip itself, something to savor rather than just wait out.

The campaign was created with Mischief USA, became GetYourGuide’s top-performing campaign in the US to date.

Emma’s role: Creative Direction, Concept, Copywriting (Client-side)

2025 - US - CTV, Digital, Audio, OOH